Rough Draft
066 All Great Writing Boils Down to These Four Emotional Appeals
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:07:29
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Sinopse
Great writers write to the emotions of your readers. And they focus on just four emotional appeals. The appeal is the reason you give the reader to read, subscribe, donate, share, or buy. And the appeal is almost always expressed in the headline. John Caples, in his book Tested Advertising Methods (a must-read for any... Listen to episode
