Rough Draft
053 What You Don’t Know about Your Product Can Kill Your Copy
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:07:09
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Sinopse
Your product has two identities. But your customer buys your product because of just one of these identities. Oops. See, when you pay $5,000 for your son s braces, you aren t buying a middle-aged man to follow you around in a white coat … nor are you buying stainless steel rods to stick in your son’s... Listen to episode
