Rough Draft

023 How to Create Exquisite Subheadlines

Informações:

Sinopse

The purpose of the subheadline is two-fold. Standing out is its first purpose. The second purpose is a little more complex. Imagine your average reader. She s fallen in love with your headline. It s a good one. It s a humdinger. And now she is scrolling down the page, evaluating whether she wants to invest the time... Listen to episode