Success Profiles Radio

Stefan Georgi was this week's guest on the 400th episode of Success Profiles Radio. He is one of the top direct response copywriters in the world generating over $700 million in sales between himself and his clients. He owns multiple multi-million dollar companies, and mentors clients through his copywriting programs. We talked about how copywriting is different from other types of writing, what makes a great copywriter, the best ways to find new clients, how to capture the client's voice in your writing, and what an exploratory session with a new client looks like. We also discussed how he has generated world-class results, how there is a formula to great copywriting, measuring the effectiveness of a sales letter, and his mentoring and mastermind programs. Finally, we discussed his live show Road To A Billion where he takes live callers' questions about copywriting and building a business. We talked about a lot more on the show, and you can hear it on iTunes and at https://toginet.com/shows/successprofile