The Take Action Podcast With David Adam Kurz

Real estate agents resist splits. They want a broker to provide leads, marketing tools, top technology, office amenities, education and coaching—AND 100% commission. But you simply can’t have it both ways. A broker has bills too, and if you want their support, it’s time to shift your mindset and look at the split as a necessary overhead business expense. On this episode of the Take Action Podcast, I sit down with Jennifer of New World Title and Mike of Caliber Home Loans to explain my decision to offer agents a 90/10 split. We discuss the reasons why realtors jump from company to company and how that practice results in a loss of credibility. We go on to talk about what it takes to cover overhead at a brokerage, describing the cost involved in keeping the lights on and the production necessary for a broker to break even. I also share the criticisms brokers face if they try to earn their own commission or are perceived as showing favoritism in any way. Finally, we address real estate as an entrepreneurial vent