The Take Action Podcast With David Adam Kurz

The real estate business requires a solid understanding of people. We deal with sellers, buyers and other agents, and we’re taught to mimic our clients to make them feel comfortable. But what ARE the four personality profiles? And how can we leverage an understanding of personality types to increase our sales volume? I recently had my agents take the DISC assessment to learn their own personality types and gain a better understanding of their strengths and weaknesses. I am a high-D myself, and an awareness of the fact that I am a Driver helps me navigate relationships, understanding the way I communicate best and how to adjust when I deal with different personalities. Today I walk us through the four personality profiles, explaining the characteristics of each and strategies for doing business with a Driver, Influencer, Steady or Compliant. I explain why Drivers appreciate a direct, results-driven approach, while Influencers need ample opportunity to verbalize their ideas. I describe the Steady personality ty