Igniting Imagination With Nellie Jacobs

This series of shows celebrate the launch of Nellie's newest book Making Opportunity Knock, the first volume of her Mining Your Resources series.   In this episode of "Making Opportunity Knock with MartIn Gertler and Mechele Flaum, our guest, who are principals of marketing consultancy BoomerHead, discuss how they made opportunity knock for themselves, for others-and share ways you can make it happen. BoomerHead is a marketing consultancy that helps clients to understand the dynamics and relevance of the Baby Boomer market. Founder of The Gertler Group, Marty has helped B2B and B2C companies with positioning, marketing, messaging and corporate communications. Previously he spent nearly two decades at Saatchi & Saatchi Advertising in New York. Mechele was Chief FireStarter at Marketing Fire, where she worked with Fortune 500 and entrepreneurial clients. Previously, she served as president of Faith Popcorn’s BrainReserve: http://boomerheadconsulting.coml.To be interviewed for this series, pitch why you woul