Branding Cannabis

With over twenty years of global brand building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group – Paleschuck has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times and PROHBTD. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed with Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. His recently released book, “Branding Bud: The Commercialization of Cannabis” launched in limited release at the Cannabis World Congress in NYC this past June 2019 and is set to launch in the mass market in 2020.