Margo Leads (marketing Online)

Companies are constantly gathering data on their clients’ behaviour. But only some businesses are able to fully take advantage of this data for their own benefit and the benefit of their customers. Without proper data science initiatives, companies bombard clients with irrelevant offers instead of carefully examining clients’ needs and serving them just the right solution.Data science helps take the meaning out of big chunks of data that companies accumulate for years. With my guest Konrad Pabianczyk I am discovering the main insights you should understand before your company embarks on the process of building scalable models to implement data science solutions.