Business & Burgers

Do you avoid your mistakes? Do they make you feel ashamed, or embarrassed? Well it's time to face it, follow it, and fix it. Performance Technology Group's David Corbin explains why illuminating your mistakes and challenges is much more effective than hiding from them. To underscore this point, did you know that 70% of Americans don't know what they are having for dinner by 4:30 PM? David explains how he used this information during his time as the 'Chief Illumination Officer' of a large pizza franchise to change their self-image. They no longer thought of themselves as a fast-food chain; they became a 'crisis intervention' company, solving last minute food crises as they arose. That is the power of illumination. As we continue our chat at the Edge Steakhouse in Park City, Utah, David explains his 'meditration', entering a meditative state to concentrate his thoughts. This reflection helps him gauge his over-all well being and illuminates issues that he may not be facing. “I personally believe lifestyle is k