Business & Burgers

On the last episode with Les Stroud, Scott and Alan learned some excellent business advice from the creator of Survivorman. This time, they’ll focus on the importance of technology and knowing how to use it to your benefit. Les explains that social media is just the digital version of a billboard - Knowing what you want the world to see and where to project your message is key to draw in a crowd. In order to keep your audience, however, content is king and authenticity is crucial. Learn more.