Business & Burgers

S01:E14: Finding Your Core Message with The Draw Shop’s Summer Felix

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Sinopse

Summer Felix has been in Internet marketing “since Internet happened.” She is an expert at taking what a brand does, honing it into a clear and concise core message, and relaying that core message in a way that resonates with her target audience. Summer’s expertise culminated in her co-founding The Draw Shop, a company that crafts easy to understand whiteboard animation videos that have gone viral one after another. Summer joins us at Hodad’s in Ocean Beach, California for bacon cheeseburgers, malts, and frings - a delicious mountain of onion rings and fries. Let the secret’s of Summer’s success become the secrets of your success as we talk the keys to marketing, work/life balance, and more.