Marketing On Tap

Week after week, it seems we're bombarded with poor customer experience examples when it comes to airline companies. From dragging passengers off planes to charging to change the flight of a family whose 3 year old son's appendix burst, the horror stories are endless. But do these stories make any difference? With flights cheaper than ever, and companies charging for everything under the sun, are we encouraging bad behaviour due to apathy when it comes to spending our money elsewhere? In this week's episode of Marketing on Tap, we look at how airline companies take various approaches to not only their customers, but employees, and ask if we've passed the point of no return for airlines and the customer experience. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic. Read the transcript (https://senseimarketing.com/marketing-on-tap-episode-14-airlines-from-hell-customer-experience-employee-influencers/)