Branding Blitz

Alright, it's time to get down to business.   Before I can take you along for the ride in this brand launch, I have to lay the baseline for explaining where we're starting from.  There are two main aspects to this: the business side and the personal side.   This episode starts down the road of discussing the business side.   http://brandingblitz.com/2/Transcript:   Hello again and welcome back everyone! This is JR and you're listening to the Branding Blitz podcast where I'll take you behind the scenes as I go through the process of trying to strategically use speed and brute force to launch and scale a new brand. I want to spend the next couple of episodes discussing where I'm at in the process of launching the brand as well as where I am at personally – both of which I think you'll find make this a fascinating story to follow. For now, let's focus on the business side. The past few weeks have been pretty intense for a number of reasons, not all positive. But from the aspect of launching this brand, things ha