Shr Soundbites

Ingrid Summerfield, President of Ingrid Summerfield Hospitality, talks about the start-slow-stop treadmill experience of managing 8 hotels found in San Francisco, Silicon Valley, Hawaii, and Washington State. She goes on to suggest the areas hotels must address in preparation of travel's rebound: continued communication of safety protocols, their website's messaging and offerings to cater to domestic vs international travelers, up-to-date photographs, and more. She also addresses branded vs independent.