Ponderings From The Perch

Looking back in the not so distant past, agencies were told they couldn’t survive without print, billboard and TV ads. Now, there is not a company in existence who doesn’t take social seriously. But that doesn’t mean they are using it effectively, or are even convinced of its scalability or power for brand influence. In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc take a deep dive into the magical, mystery of digital transformation and what it means for you and your social media strategies and presence in the ethernet. Digital transformation offers unprecedented scale.. With 7.9 billion people in the world 'scale' has to be the first consideration for brands. Does your company have a proprietary platform that is used by 3.96 billion users? Platform building is an essential conversation when it comes to brand influence. Social media is considered by most as “leased land” and is different than your own proprietary platform. Your owned platform could include your website, podcast, syndicated a