Adcast

In today's AdCast, our host Eric Elliott delves into the mind of a true expert in the field of digital marketing and advertising, Paul Potratz. As owner of Potratz Partners Advertising, Paul brings his experiences and understand of the marketing industry to share with us. How have advertising agencies changed over the years? How is the industry evolving? Paul began his own agency with $6,700 in savings and 3 employees, total, which has blossomed into a power house that generates tens of millions of dollars in sales for their clients. Paul Potratz prides himself on sharing with business owners how to grow by spending less and selling more with the art of video, photography, and storytelling. Eric and Paul cover such topics as an agency's lifespan, finding your niche, and how to survive in the marketing industry. Looking for more Paul Potratz? You can find more about him through Forbes or one of his other free resources. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC.