Brian R. Jonescast

  Jeffrey Hatfield is one of three principal operators of Guild. Essentially, he works with display, but in a much deeper and inclusive way. His job is to set the stage for action and interaction. Think about how that adidas pop-up showroom looks, or the Roberto Cavalli windows are arranged, or perhaps the Wired Store. His company has far reaching ambition and in our conversation we talk about the beginning of Guild, Jeffrey's kitchen training, management style, and his foray into grand theft auto. Recorded live during Design Week Portland in The Dome. Enjoy!