Big Ideas Small Business

Episode 49 – Changing Food Culture is Jimmy Tay Trihn’s purpose and BIG IDEA! How does a start up entrepreneur tackle a huge global problem? Keeping on purpose is key. His six P’s Founding Principles: Purpose, Passion, People, Product, Planet , Philosophy/Prosperity! He wants the world to eat healthy, nutritious and convenient authentic Vietnamese meals that uses healthy oils and gluten-free rice noodles. Naughty Noah’s has his son’s namesake and is a family recipe that Jimmy used his culinary background to “modernize” using all healthy and natural ingredients as well as a vegan broth as opposed to the animal-based bone broth found in traditional pho noodles. His noodles can be purchased online and at retail locations across the country. Learn more: https://www.naughtynoahs.com/ Naughty Noah’s is participating in the HEB Quest for Texas Best competition as a Houston finalist on August 8th @ Houston Food Bank 535 Portwall, Houston 11:30am. Support Jimmy and Naughty Noah’s if you can make it! Jimmy’s book