Company Of One With Dale Callahan

17 Ways to Market Yourself. Yes, I said market yourself. As we move through the four roles of your Company of One model (See Episode 174: Grow Your Own Company of One) we are now focused on your CMO or your Chief Marketing Officer. You might notice some overlap - which is normal. The last few episodes dealt with how to become better at operations - or your COO role. As you might expect - operations and market overlap in many places. But the key focus areas are different: The COO is focused on delivering value to the customer.  The CMO is focused on communicating value to the customer - how it can or how it was delivered.   So today we will focus on the 17 Ways to Market Yourself - a quick and powerful list to help you get amazing results. 17 Ways to Market Yourself 1. Define your expertise. Who do you help, how, and what benefit do they get from your help? For example, ”I help technology professionals connect their tech experience to their personal brand and company so they can maximize their income a