The Action Catalyst With Rory Vaden

Ron Alford, Senior Partner of Southwestern Consulting, is a certified Top Producer Consultant Sales and Leadership Coach. He specializes in teaching ethical sales techniques and strategies that individuals and teams can use to immediately grow their sales. He is the former Regional Sales Director for The Southwestern Company, recruiting, training, mentoring and managing over 600 salespeople over 19 years. Ron is a company record holder,  he personally achieved the highest level of sales 70 times with Southwestern and is Six-time “Sales Manager of the Year” with Southwestern. Ron is also the Leadership Record Holder. He has coached and trained more 10,000+ producers than any other manager in the 158-year-old Southwestern history and personally coached and trained 6 of the top 10 lifetime salespeople in the history of Southwestern. Ron is #3 Lifetime Producer out of over 150,000 salespeople from Southwestern Company history. Ron is also an endurance athlete, having completed many marathons, triathlons and