Stage One Startup: Interviews With Influential Entrepreneurs & Innovative Startups

In this week’s podcast, we sat down to talk to Tom Breeze, founder of Viewability and unofficial King of Youtube, to hear what he has to say about his exciting area of expertise, video advertising. Since Viewability’s launch, Tom’s created over 1,700 successful video ad campaigns--and he knows they’ve been successful because he tracks the results his clients get with his service. Tom’s advertising method combines art and science to create engaging, effective ads the convert customers; Tom’s conversion rates jumped from 7% to 22% after he added video. Viewability’s unique business model includes a “pilot campaign” that he puts together with potential clients to test the campaign’s effectiveness and show businesses just what’s possible with a targeted video campaign. Tom teaches a video advertising masterclass, using his experience to coach business owners toward their success. He also uses his platform to educate marketing pros on why they too need a video ad campaign and grow the genre as a whole. We’ve b