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Grab Jeff and Zoe's new book here:https://www.creativeprincipals.com/ceotimemachineGEOFF THATCHER is Founder and Chief Creative Officer of Creative Principals. He’s had a long career creating brand experiences, visitor centers, museums, theme parks and live events, before launching his own experience design firm in 2017. His eclectic background always delivers a fresh perspective. His experience includes everything from the grand opening of Warner Bros. World Abu Dhabi to the renovated American Airlines Museum in Texas. Whether it’s the world’s largest video dome on a beach in Dubai or the opening ceremonies of the Rio 2007 Pan American Games in Maracanā Stadium, Geoff has been there. Thatcher is also a writer and teacher who has ghostwritten books, published blogs and even facilitated a leadership communication workshop at The CIA University (yes, that CIA).ZOE THATCHER is a designer and illustrator at Creative Principals. From character design and storyboards to costume design and aerial perspectives, Zoe h