Bottled In China

Decanting the World of Wine with Alex Layton, Decanter’s Head of Marketing

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What are top wine trends experts are seeing in 2021? How is Decanter judging natural wine in competition?  How does Decanter China differ from their other media strategy?Today, we’ll be diving into the world of wine with Alex Layton, Decanter’s Head of Marketing. Decanter is the world’s leading wine media brand with a total monthly organic reach in excess of 2.2 million, covering the whole media ecosystem through digital, print & social media in addition to a world-leading global events and awards programme.This includes:· Decanter Magazine, founded in 1975 and Europe’s best-selling wine magazine read in over 100 countries· Its websites Decanter.com – home of Decanter Premium, an online resource providing full access to exclusive scores and tasting notes on more than 1,000 wines every month. Alex provided our listeners with a 25% discount on your Decanter Premium by using the code BIC21 · DecanterChina.com - a bilingual website dedicated to the ever-growing audience of wine lovers in China· The Decanter W