Shr Soundbites
Revenue and Marketing under one hat
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:06:41
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Sinopse
Jonathan Liu, Director of Revenue and Marketing Strategy with glh Hotels, joining Jason from London, England. Jonathan talks about glh's diverse 18 hotels, including the Hard Rock London, how and why revenue and marketing are falling under his purview, moving his website to a new CMS platform to have more dynamic activity, configuring a new CRM, and looking at revenue management systems, trying to bring everything they're doing from marketing perspective and relate it back to their revenue systems how they price and yield, trying to make a seamless eco-system of everything coming together.