S&W The Pulse

In the last two episodes we discussed the governance landscape for family businesses and how the right governance structure can help family businesses build a sense of purpose. In today’s episode, we look at bringing in the next generation.Key questions raised in this episode:[0:42] The survey looked at how a family could become a brand in its own right. Can you talk about why that could be important? [2:37] To what extent are you seeing families develop a social purpose as well as a business purpose that reinforces that brand? [4:04] Can you give some examples of what this looks like in practice? [5:12] Is this an important tool to bring in the next generation? [5:52] What other elements are important for engaging the next generation?[7.20] How can the right governance structures encourage this engagement? You can read the full Family Business Survey here: https://bit.ly/3kuu3yQSOCIAL MEDIA:Twitter - @SmithWilliamsonLinkedIn - @Smith&WilliamsonCREDITS:Hosts: Rupert Phelps, Cherry ReynardProducer: Laura B