Rex Sikes' Movie Beat

Sheri Candler, PT 2 a marketing & publicity specialist helps independent filmmakers gather an audience for their work. As the Marketing & Sponsorship Manager for the Santa Clarita Valley Film Festival, she encountered numerous talented filmmakers who possessed expert knowledge in storytelling & film production, yet lacked the knowledge of how to promote & distribute their films. It was painful for Sheri to see how opportunities were being missed & filmmakers being abused by the distribution process. Sheri helps independent filmmakers devise successful marketing & promotional strategies by identifying & connecting with their audience early in the production process by utilizing blogs, social media, online radio, forums, online publications & finding influential recommenders. Building connections continues well into the release of the film. She was involved with promoting 2009 NFB Cannes Short Film Corner winner "Sebastian's Voodoo"; "Butterflies," one of the first films to utili