Rex Sikes' Movie Beat

Reed Martin Pt 5 interviewed for his book are independent film icons Kim Peirce, Terry Zwigoff, Werner Herzog, Doug Liman, Harmony Korine, Atom Egoyan, documentary flimmakers Barbara Kopple, Ken Burns, Ric Burns, and 'Pulp Fiction' producer Lawrence Bender, 'Juno' producer Lianne Halfon, and 'Eternal Sunshine of the Spotless Mind' producer Anthony Bregman, among others. Among the directors that talked with Martin were recent Oscar winner Danny Boyle ("Slumdog Millionaire"), Kenneth Lonergan ("You Can Count on Me"), Seth Gordon ("The King of Kong: A Fistful of Quarters") and Harmony Korine ("Kids"). Since 2001, Reed Martin has taught "Film Marketing, Distribution, and Exhibition," a course he created at Columbia Business School and later developed at NYU's Stern School of Business. The course seeks to teach students how to apply effective film industry marketing and brand-building techniques to the launching and brand-building of traditional consumer products. Reed started work on "The Reel Truth" in 2001 afte