The Freelance Podclass

Today we're talking about personal branding for freelancers — how do we brand ourselves in a way that attracts our ideal clients? Join us as Christine Lieu explains how to cultivate a distinctive and compelling personal brand for our freelance business. And discover how quirks are actually superpowers that help you stand out and define the key characteristics of your brand!   Podcast Outline: [0:45] Introduction to Christine Lieu and the topic of personal branding [2:24] Christine tells her freedom story - how she got started and built her own freelance branding business.  [4:55] The challenge of trading a corporate lifestyle for a lifestyle business - how it’s not easy, but the benefits are immeasurable. [5:41] The definition of a personal brand and why it’s important for freelancers - how it’s a process, but it takes refinement to make yourself distinctive. [7:37] The benefits of freelancers spending time on their branding - Christine shares a list of intangible aspects that are often overlooked but should