Bloomberg Benchmark

As U.S. election rhetoric reaches a fever pitch, politicians aren't the only ones taking a stand on issues. Some of the biggest brands around -- Chipotle, Chick-fil-A and Apple -- are wading into politics, a behavior that may only intensify as November approaches. Georgetown researchers Kurt Carlson and Chris Hydock join Tori to discuss the economic consequences companies face when they take a position on divisive issues, and how it's easier than ever for consumers to vote with their wallets.