Made You Click
80: Do you need an Ideal Customer Profile for ABM?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:25:31
- Mais informações
Informações:
Sinopse
You see you need to implement an account-based marketing strategy. You start doing some research and you need to start with an ideal customer persona. But why? Isn’t ABM about targeting real accounts?Well, Allison and Steph discuss why you need an ICP and how an ICP can dramatically improve your ABM efforts.
