The Extraordinary Podcast - With Tobias Dahlberg

The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.Check out his book at:https://www.activatebrandpurpose.com/