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It’s not just about teaching efficiently, a lot depends on the mindset and resources of your listeners. In this episode, Grant talks about how some online businesses seem sketchy - specially info products with their exaggerated marketing promises; how the expert fallacy makes people fail to account for another person’s resources, contacts and invested time; how serendipity also happens a lot in every kind of business, so no strategy is a done deal. Also, increasing your luck surface area, how it’s important to understand that people trying your course will fail and how you as an expert should be giving them tools and making them understand that how they use them is a critical factor for sucess.    Like the show? Comments or questions, email Grant   Listen to this episode to find out: Why sometimes online products feel sketchy How exaggerated marketing claims can be detrimental to your credibility What’s the “expert’s fallacy” Why even if you can teach someone 95% of what you know, the other 5% can make a big