Miami Hustle Series

I sat down with Chris Sopher, Co-Founder & CEO of Whereby.us and The New Tropic who, along with Co-Founders Rebekah Monson and Bruce Pinchbeck, are encouraging us all to “live like you live here,” through their daily newsletter, stories, and neighborhood guides covering all things Miami. Chris has some solid wisdom for startups trying to get traction, including how to avoid the mistake most commonly made by startups - making something nobody wants! Chris and his team are bringing great storytelling and “connective tissue” to the Miami scene through their writing, events, and support of companies seeking to engage authentically with all of us in Miami. He also shares the #1 question leaders should have on call at their disposal  - some great wisdom here from a true hustler leading a solid team that’s committed to making Miami great. 1:30 - Background before starting Whereby.us 3:00 - Why he felt comfortable leaving a stable job at The Knight Foundation to pursue a startup 4:20 - How they validated the idea