Riding In Cars With Researchers

I'm going to talk about the word reSEARCH and why I pronounce it as I do. I frequently have people who will ask me, “why do you pronounce it that way?” Research, if you look it up in the dictionary, you can put the accent on either syllable. It can be reSEARCH or it can be REsearch. Now, in my experience, most people seem to pronounce it REsearch, so why do I choose not to? Why do I choose to put the accent on the second syllable?