Innovation Crush

As the former global head of design for the Jordan brand, Jason Mayden is no stranger to the world of icons and heroes. In his role, he worked with world class athletes to refine their performance, and define their brand. Over the past 3 years, Jason has put himself through the entrepreneurial school of hard knocks, teaching at Stanford, working for startups, learning the ropes of finance, and then some; all in effort to launch www.superheroic.com, a brand built to re-engineer play and fashion for kids. On this installment of Innovation Crush, the Chicago born Mayden discusses everything from leadership to invention to design thinking, and even identifying his weaknesses as he becomes Super Heroic. Recorded and edited at www.sae.edu.