Innovation Crush

Adage 40 under 40, CNBC top 50 disruptor, Ernst & Young winner, holder of almost 10 patents, and recipient of numerous other accolades, Rodney Williams thinks like a social psychologist, operates like a marketing genius, and leads like an NBA coach. Shortly after founding his company LISNR (who's biggest customer is the U.S. Government), Rodney coined the phrase "Internet of Sound," referring to LISNR's inventive approach at using inaudible audio signals to transfer data between devices and people. On Innovation Crush, Rodney discusses -- among other things-- his P&G marketing background, his personal view of authenticity, his growth as a CEO, and the irony of being born deaf. Recorded live at www.sae.edu