Innovation Crush

#20: Marc Brogdon - Making Good Ideas

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Sinopse

Two days after Marc Brogdon graduated from college, the Detroit native landed in Stockholm to begin working for brands around the world. Since then, the super creative marketer has gone on to create wide-eyed, 360-degree marketing strategies and programs for organizations ranging from Disney, to the NAACP, to Kraft and even million dollar technology corporations. On IC, Marc shares his perspectives on how marketers can take deep dives into their client's businesses, pay close attention to every consumer touchpoint, and embody the brand to develop the best creative strategies in the marketplace.