Adsquawk

Putting the "Ghosting" in Ghostwriting

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In this week's episode of AdSquawk we take a deep dive into the Caroline Calloway, an Instagram influencer, and Natalie Beach situation. We talk in depth around a greater conversation surrounding influencers, ghostwriting and the presumptive nature of authenticity that audiences have and expect with brands and individuals they follow. Grab a drink, pull up a chair and let's talk shop!