Lit And Lucid

In 2014, Mike attended his first cannabis conference, it was in that moment that he realized many of the skillsets he had acquired as the President of United Natural Foods (UNFI) could be replicated in the cannabis industry. From that day on Mike focused all of his attention on the new industry founding HERBL in 2018, which is now California’s largest cannabis distributor and supply chain management company. Tune in to E.129 as we discuss the future of supply chain management and distribution in the cannabis industry. Mike educated us on the parallels between the natural food and cannabis industry, as well as key features that allows HERBL to service 98% of California’s storefronts. We talk about their recent partnership with Cookies, and what HERBL was offering that could help a large brand become even more successful. We finish up the episode discussing alcohol regulations and how some of those policies could transfer over to the cannabis industry as we start to look towards federal legalization. If yo