Makers Of Sport Podcast

Jordan Giesler, Creative Services + Brand Manager, Kansas City Chiefs

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Sinopse

“We got in early on the digital brand stuff. We found it extremely important for us to know why we are who we are and tell that story consistently over time." Jordan Gielser, Creative Services & Brand Manager of Super Bowl LIV Champion Kansas City Chiefs, joined the podcast to discuss his lengthy career working for a historic NFL franchise. Jordan found his way into the Chiefs organization after majoring in commercial art in college; however, after a seasonal gig with the team he would find himself leaving sports design for a b2b industrial gig. Eventually, he returned to the Chiefs and would climb from junior graphic designer to creative services & brand manager which is his role today. The Chiefs had many successful campaigns this season including their 2019 Mexico City Campaign; which we discuss in depth. Jordan also touches on developing the creative for the historic 60th Season of Chiefs Football and how they were able to balance a completely different look for the season paying homage to the

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