Makers Of Sport Podcast

Episode 98: Samuel Silverman, Assistant Director of Creative Media & Branding, Ohio State Football

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Sinopse

"What makes a successful brand from a brand identity and visual language standpoint is having consistent style that can also be fluid and flexible where not everything necessarily looks exactly the same but everything should "feel" the same." Sam Silverman, assistant director of creative media & branding for Ohio State Football, joined the podcast to discuss his work with one of the nation's top football programs and how classic typography inspires his work. Sam touches on how his passion for cars & sneakers and how they led him to a degree in the prestigious industrial design program at Ohio State University. We discuss his transition to graphic design, learning typography skills and being inspired by historic design movements such as Swiss typography and the Bauhaus Movement, and how he is applying these things to the football brand at Ohio State University. The ethics in sports design are a very hot topic in this episode as Sam & I chat about respecting and knowing the history of the discip

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