The Freelance Podclass

In today’s episode, we discuss ways to optimize your Linkedin profile so you can better attract your dream clients. Right now, Linkedin is one of the most popular social media channels for virtual assistants and freelancers, but not everyone knows how to use it strategically. Join us as Donna Serdula explains how to create a profile that showcases who you are and reaches your target audience!   Podcast Outline: [0:50] Introduction to Donna Serdula and the topic of optimizing our LinkedIn profiles so we can attract better clients - Donna explains where she started and how she became passionate about helping people with LinkedIn. [4:17] Old-school LinkedIn profiles - how many people don’t think strategically about reaching their target audience. Donna stresses the importance of using keywords as you tell your story. [6:26] Strategies for making yourself easy to contact - how not including contact information is one of the biggest mistakes on LinkedIn. [8:04] Why LinkedIn is a key component for freelancers today