Quiet Confidence With Dr Tess Crawley

Have you avoided marketing this past financial year? Too busy? Like, literally TOO BUSY? Scared it’s going to cost you time and money? I’m here to tell you all that is nonsense. Many business owners tell me they don’t want to engage in marketing because they’re scared to have to turn business away. What does this tell us? They need to recruit, right? But there’s no staff to be found! And around and around they go. Here’s the thing. Marketing your business isn’t just about generating more business. It’s about establishing a meaningful and relatable presence in the community. This means that your business becomes a trusted part of the landscape, a service that your community grows to know, like, and trust. And this reaps benefits in … you guessed it … recruitment! So, if you’re desperate for staff and you don’t have a presence on social media (for example), how are these magical staff going to find you? And why would they choose you over the thousands of others in the same boat as you? You’re scared you’ll have