Your Workplace HoRizon

The Latino market is growing and so is its purchasing power.  These realities offer businesses an avenue for growth that should not be ignored.  Understanding Latino culture, family life, and heritage is important when connecting to this influential and ever-growing demographic.  The Latino marketplace continues to gain influence, thus businesses would be wise to develop marketing programs which focus on establishing and showing respect and making customers feel welcome and wanted in your place of business.Rolando Barrientos, Latino Affairs Liaison,  joins in on a conversation with Greg and the team to talk about his experience marketing to Latino communities and how he’s discovered that it’s not really a matter of language.  By focusing your efforts on Latino cultures, business results can be beneficially impacted.https://worklogichr.com/resources/podcasts/disclaimer/