Authors

Joined today by Melissa Gonzalez, a Marketing and Retail Strategist, Founder of The Lionesque Group, and the author of The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age. Discussion guide from my conversation with Melissa Gonzalez: 1. Cohesive experience / Consistent story. 2. Using temporary retail to generate loyalty. 3. All […] The post Melissa Gonzalez: How Brands Build Human Connections in a Digital Age appeared first on .