Side Hustle Teachers

Evergreen vs Seasonal Content: What’s the Difference?

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Sinopse

Buzzwords abound in every profession – “rigor,” “differentiation,” or “backward design.” anyone? – and content creation is no different. You may have heard people say you need to have both “evergreen” and “seasonal” content on your blog, podcast, or video channel, but what does that mean? Seasonal Content Blog posts, or podcast or video episodes, that are related to a specific holiday, event, or season. This kind of content will typically see a large influx of traffic when you post it, and then again when that season or day comes around again (if it does). Some examples of seasonal content would be posts or episodes related to: Back to school, Summer, or Baseball season Mother’s Day, Christmas, or Teacher Appreciation Day World Series, Google algorithm update, or a Global pandemic Seasonal content is useful to your business in that it provides an immediate influx of traffic, and it demonstrates to your audience that you are striving to provide relevant and current events. This can generate buzz and allow yo