Side Hustle Teachers

Content marketing, using a blog, podcast, or video show to attract customers, is one of the best ways to grow your audience, build your business, and make more money.  But, like most other things, there’s a right way and a wrong way to use content as a marketing tool. Ask anyone who’s been blogging, podcasting, or YouTubing and they’ll tell you that they’ve all made mistakes along the way.  Honestly, you’re going to make mistakes, too. If you don’t make mistakes, you’re probably not trying very hard. But you don’t need to make all the mistakes, so let’s see if we can find a way to sidestep some landmines. Keep these common mistakes in mind as you create your content and review some of your old posts to see if there’s something that needs to be updated. Not having a plan Just like in your classroom, when it comes to content, you have to have a plan. You may not have every single step planned out in advance, but you know what your goals are, and each blog post, podcast episode, or video show should be moving yo