The Competitive Edge

Have you ever had an idea for a food product or personal recipe you've wanted to take mainstream? Today I chat with my buddy Ryan Smith, one of the co-founders of Bitchin' Sauce which is my favorite garnish in the world. This stuff is so good that it's now on the shelves in groceries stores everywhere including Whole Foods. We'll talk about all the steps to take what was just a family creation to the shelves of major grocery stores and a whole lot more. Ryan is also hilarious which makes for a Bitchin' episode.