Raintoday's Sales Tips & Techniques Podcast
Buyer Personas Improve the Buying Process and Increase Sales
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:22:01
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Sinopse
Buyers are frustrated. Often sales reps are unprepared for meetings and unable to answer buyers' questions, causing the rep to lose the sale. To remedy that, companies need to gather insight about their buyers, create buyer personas, and use the information to help buyers, says Adele Revella, author of Buyer Personas.
